Landini manufacturer Argo Group maintains performance in market downturn
Wed 17/08/2016
A near 13 per cent increase in domestic market share helped the Argo Group maintain its economic performance in the face an industry-wide downturn last year.The sales boost, which strengthened Argo’s number two position in the Italian tractor market, follows a €75 million, three-year R&D; investment plan that has rejuvenated the Landini product range with new and improved models – and with further newcomers on their way.
“Three years ago, the Argo Tractors division presented a new product strategy to renew the entire Landini range with more modern designs, new features, new technologies, greater comfort for operators and, of course, more power,” says Ray Spinks, General Manager & Sales Director at AgriArgo UK, the Argo products distributor in Gt Britain.
In Italy, Europe’s third largest tractor market after Germany and France, that helped the Landini brand advance its market share from 9.2 to 10.4 per cent overall, strengthening its second place position behind New Holland and ahead of SAME, John Deere and specialist tractor maker Antonio Carraro.
Ray Spinks added: “It is very encouraging for us and our dealers to see that the Argo Group’s commitment to its core business – building tractors for use by farmers around the World – is paying off with these strong financial results in a challenging marketplace.”
For the full story, read the press release using the link on the right.
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